The great giants of the world, Google, Facebook and Apple, as well as a whole coalition of companies, have shifted their focus in recent years towards the transition to 100% green energy. Let’s find out together what the RE100 project is, how they defined their objectives and what the results are so far.
A simple trend or a strategic project?
In every corner of the planet the lost cry of the planet has been heard, warning us that the path we have taken is slowly making us disappear. And you are certainly on topic with the various actions to stop pollution and global warming. Since this topic is so intensely debated, it seems to have lost its importance and people no longer pay as much attention to it. On the contrary, there are so-called trends, trends of active involvement in ecological projects, but without visible results in society, but only on paper and in receipts.
We focused on an initiative launched by Bill Gates, Mark Zuckerberg, Jezz Bezos of Amazon and other large companies on the planet, who visibly invest in an investment fund with the brand: green and clean energy. They are looking for new ways to generate renewable energy through technology to stop carbon emissions. First, their plan is to reach the goal of 100% clean energy used by the company.
For example, RE100 is a global collaborative initiative between 83 of the world’s most influential companies. In addition to Google and Apple, its partners include IKEA, Adobe and Diageo. Everyone is committed to increasing the supply and demand of 100% renewable energy and is influencing companies to follow suit. Businesses joining the RE100 are encouraged to set a public target of sourcing electricity from renewable sources within a given year.
Small businesses are encouraged to consume responsibly
As we know, in any market there is competition, more or less crowded, but when direct competition takes such a step: green energy consumption, it will definitely get a memorable image appreciated by customers. So, in addition to the environmental aspect, we are also talking about a visible strategy with results.
Switching to a renewable energy provider is one of the biggest and simplest steps a small business can take to demonstrate its concern for the environment. Other benefits include the huge contribution that green energy tariffs have for the company by saving money, increasing energy efficiency and facilitating increased profits. For example, to win projects in the public sector, certain environmental requirements must be met.
Reducing consumption brings multiple benefits
When examining the actions taken by large companies, we have seen that they recognize the impact of reducing energy and water consumption, along with green energy transactions, to deliver a strong dual impact on the environment and business. Statistics show that in the next 5 years electricity costs will increase by almost 40%. But SMEs that make well-targeted efforts can start saving now. There are various methods that small businesses can apply, from encouraging employees to turn off electrical equipment that is not in use, to replacing the entire facility with energy-saving light bulbs.
Let’s learn from the goals of large companies
As a market leader, Apple has innovated by launching iPhone, iPad, Mac, Apple Watch and Apple TV. Apple headquarters use 100% green energy in 23 countries. Worldwide, 93% of electricity consumption comes from renewable sources and Apple wants to achieve 100% performance. Manufacturing partners are using Apple to help reduce carbon emissions, as they are working hard to install more than 4 gigawatts of clean energy around the world by 2020.
IKEA, the large company specializing in the sale of home furniture, has proposed to fully implement its sustainability strategy by 2020. It should be noted that they are already energy independent in the north, where they produce more energy than they consume. The same thing will happen very soon in the American headquarters. They have invested almost 1.5 billion euros in clean energy generation projects around the world. Their goal was to own and operate 327 wind turbines and install nearly 700,000 solar panels in stores and distribution centers. The transformation does not end here, because attention also turns to customers, who are helped to use green energy. They have modified the entire range of LED lighting and sell solar panels in several countries.
Restart offers companies the opportunity to consume green energy
We are constantly expanding, developing and adapting to the needs of companies, which is why we are aware of how advantageous it is to contribute to the sustainability of the country. The inclusion of sustainability in the business plan is advantageous both for obtaining a competitive advantage for businesses and for efficient and socially responsible growth.
We are your partner to achieve a sustainable image in front of customers and collaborators, that’s why each energy package contains 57% green energy. Until June 1, 2017, access the new energy and gas packages that offer you free energy.
Convince yourself, change supplier and position yourself in a leadership position in your market.
Check for green energy Restart
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